Why Members Really Leave

Most membership organizations don't lose members because of one bad experience. More often, members quietly disengage long before they decide not to renew.

The good news? Those signals are there if you know where to look.

In this practical session, you'll explore the behaviors that predict member churn, why traditional engagement metrics often miss the warning signs, and how associations can uncover what members actually need before it's too late.

Participants will leave with practical strategies to identify at-risk members earlier, ask better questions, and create more meaningful touchpoints that strengthen retention without adding more work to their team's plate.

What You’ll Take Away

• Recognize the early warning signs that members are disengaging.
• Understand why traditional engagement metrics don't tell the whole story.
• Learn how to gather meaningful member feedback before renewal season.
• Discover practical ways to personalize outreach at scale.
• Leave with practical ideas to improve member retention.

Who Should Attend

• Membership and engagement professionals
• Marketing and communications teams
• Member services and customer experience staff
• Association executives and senior leaders
• Anyone responsible for understanding what members need and keeping them connected

Session Format

• A 60-minute virtual session featuring practical strategies, real-world examples, and time for Q&A.

About the Presenter

Brittany comes from the association realm, where she spent nearly a decade in membership and marketing roles crafting growth and engagement strategies for medical associations. With this past experience in hand, she now helps spread the word about the many benefits of conversational engagement as PropFuel's Senior Marketing Manager.

Brittany lives in the suburbs of Chicago. In her spare time, she's likely off exploring a national park, getting lost in a good book, pushing through a CrossFit workout, or just soaking up time outdoors. Learn and connect with Brittany. 

Powered by PropFuel

Thanks to our partnership with PropFuel, members attend this session free of charge.

PropFuel is a member insights and engagement platform built for associations. PropFuel helps organizations better understand what members want, identify engagement and retention signals, and turn one-way communications into meaningful conversations across email, web, and SMS.