The Timing is the Strategy: Using Buying Patterns to Grow Revenue

When membership renewals slow down, sponsorships take longer to close, or program registrations aren't where you need them — the instinct is to do more: more emails, more urgency, more promotions.

But more activity doesn't always create more revenue. In many cases, it creates overwhelm — for your team and your buyers. And overwhelmed people don't buy.

The good news: your data already knows when people are ready to say yes. You just need to know how to read it.

Association professionals will learn how to use real buying patterns and sales data to make smarter decisions about when to reach out, when to pull back, and where relationships drive better results than campaigns. Rather than pushing harder, you'll learn to align your outreach with how your members and sponsors actually make decisions.

This is not a sales training. It's a revenue clarity session built specifically for how association teams work, with time to apply it to your own membership, sponsorship, and program revenue right in the room.

What You’ll Takeaway:

• A clear picture of when your members and sponsors actually make decisions, and what your data has been signaling all along
• A practical framework to reduce noise and align outreach timing across membership, sponsorship, and programs
• Confidence to stop guessing and lead smarter membership and sponsorship conversations rooted in trust, timing, and behavior
• A focused Q2/Q3 revenue plan you start building during the session — not something to finish later

Who This Session Is For:

• CEOs and senior leaders responsible for growth and revenue strategy
• Membership leaders focused on retention and engagement
• Sponsorship and partnership teams driving non-dues revenue
• Marketing and program teams supporting revenue goals

Session Format

• In-person 2-hour session at the MN Humanities Center with a networking social hour to follow (networking social hour details to come).
  
  

About the Presenter

Amy Hager helps associations and businesses build smarter revenue strategies. Since 2005, she has worked across membership organizations, chambers, and small businesses to improve engagement and non-dues revenue.

She specializes in using buying behavior and data to strengthen membership, sponsorship, and program results—turning insights into clear, actionable strategies teams can apply immediately.

A Certified Association Executive (CAE) and IOM graduate, Amy brings a practical, relatable approach that helps teams focus on what works.

Venue Partner