The Post-AI Association: What Business Models Survive?
Just-In-Time Learning Webinar
Your certification program can now be created by AI in hours, not months. Your research reports can be produced at scale with the click of a button. Your conference education can be replicated with a well-worded prompt.
So what exactly are you selling now?
This session looks at four core association revenue streams: membership dues, certification, events, and publications. For each one, we examine what AI puts at risk and what endures.
You will then work through two practical frameworks.
- The Viability Test helps you assess whether a specific program should be protected and amplified, strengthened, or reinvented.
- The Value Stack helps you redesign that program around three layers of durable value: AI-powered efficiency, human expertise and curation, and member experience that AI cannot replicate.
We also cover the emerging AI-enabled opportunities that forward-thinking associations are already pursuing. Short polls and chat discussions give you a chance to apply each idea to your own organization as we go.
You will leave with tools to evaluate the resilience of your business model, a starting direction for one of your key programs, and the confidence to lead this strategic shift and thrive.
Learning Objectives
By the end of this session, participants will be able to:
- Identify which association revenue streams face the greatest AI disruption risk and explain why their underlying value is vulnerable.
- Apply the Viability Test to assess whether a specific program should be protected and amplified, strengthened, or reinvented.
- Use the Value Stack to redesign a program around AI-powered efficiency, human expertise and curation, and irreplaceable member experience, and identify emerging AI-enabled opportunities to pursue.
Who Should Attend
- Association CEOs and Executive Directors
- Membership and Revenue Staff
- Education, Certification, and Events Staff
- Strategy, Innovation, and Operations Staff
- Anyone evaluating how AI may change the value their association delivers
Session Format
A 60-minute virtual Just-in-Time webinar on March 24, 2027, from 12:00–1:00 PM, featuring practical frameworks, short polls, chat discussions, and opportunities to apply the concepts to your own association.
Registration
Member Investment: $39
Non-Member Investment: $69
New! Yearly Pass Option
Four virtual webinars in 2027 for just $99
Purchase the yearly pass for just $99 to attend four virtual Just-in-Time Webinars in 2027.
One purchase, and Associations North will handle your registrations for all four webinars. No need to register for each one separately. In-person Just-in-Time Workshops are not included.
About the Presenter
Vanessa Dennison, CAE, CBAP
Owner/Principal, Dennison & Associates
Vanessa Dennison, owner of Dennison & Associates, is a Certified Association Executive and Certified Business Analyst Professional. She has more than 20 years’ experience working with dozens of trade and professional associations and unions, both as a staff member and an industry vendor. She applies proven expertise, industry best practices, and a deep commitment to each client to deliver superior results.
Vanessa leads a growing team of leading association consultants with a variety of skills. Together, we share a singular focus on serving our clients and delivering value no matter your size, budget, or needs.
Member Investment: $39
Non-Member Investment: $69
Purchase the yearly pass for just $99 to attend four virtual Just-In-Time Webinars in 2027.
This session is pending for 1 CEU.
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