Six Generations, One Mission: Practical Strategies for Leading, Communicating and Engaging Across Generations
Just-In-Time Learning Webinar
Today's associations are navigating something many organizations have never experienced before: up to six generations working, volunteering and engaging together at the same time. Different communication preferences, expectations, leadership styles and motivations can create frustration—or become a competitive advantage.
How can your association turn generational differences into a strength?
This practical session helps association professionals move beyond generational stereotypes to better communicate with members, volunteers, staff and boards. Explore how different generations approach communication, participation and leadership, and learn how to build stronger relationships across age groups.
Through actionable strategies and real-world examples, you'll discover ways to reduce friction, strengthen engagement and create more inclusive experiences without adding unnecessary complexity or cost.
You'll leave with practical, Monday-morning-ready strategies to improve communication, increase participation and build stronger cross-generational relationships throughout your association.
Learning Outcomes
By the end of this session, participants will be able to:
- Recognize where generational differences most commonly create communication and engagement challenges within associations.
- Apply practical strategies to improve communication with members, volunteers, boards and staff across generations.
- Identify simple changes that increase participation, engagement and collaboration without requiring additional resources.
- Use a repeatable framework to evaluate future communications, programs and member experiences through a multigenerational lens.
Who Should Attend
- Association CEOs and Executive Directors
- Membership and Engagement Professionals
- Volunteer and Board Leaders
- Marketing and Communications Staff
- Human Resources and People Leaders
- Anyone looking to strengthen communication, collaboration and engagement across generations
Session Format
A 60-minute virtual Just-in-Time webinar featuring practical strategies, real-world examples and actionable ideas participants can apply immediately to their own associations.
Registration
Member Investment: $39
Non-Member Investment: $69
New! Yearly Pass Option
Four virtual webinars in 2027 for just $99
Purchase the yearly pass for just $99 to attend four virtual Just-in-Time Webinars in 2027.
One purchase, and Associations North will handle your registrations for all four webinars. No need to register for each one separately. In-person Just-in-Time Workshops are not included.
About the Presenter
Melissa Harrison
Founder and CEO, Allee Creative
Melissa Harrison is a nationally recognized marketing strategist, speaker and entrepreneur who helps organizations communicate more effectively, lead through change and build stronger relationships with the people they serve. As founder and CEO of Allee Creative, a Minnesota-based, strategy-first marketing agency celebrating 20 years in business, Melissa has advised hundreds of organizations on marketing, messaging, audience engagement and communications strategy, with deep experience serving associations, healthcare organizations, nonprofits, government agencies and professional services firms.
Known for delivering practical, "Monday morning ready" takeaways, Melissa blends strategic insight with real-world experience leading a business, raising a family and navigating the ever-changing realities of today's workplace. Her sessions help leaders communicate across generations, explore practical applications of AI and rethink how organizations connect with members and stakeholders. Her approach is grounded in empathy, actionable ideas and honest conversation.
Melissa's recognitions include being named a 2026 National Association of Women Business Owners (NAWBO) Woman Business Owner of the Year Top 10 honoree, a 2023 Enterprising Women of the Year Award recipient, a Twin Cities Business Notable Marketing Leader and one of the Content Marketing Institute's Top 100 Content Marketers. Her work has also earned multiple Hermes Creative Awards, Graphic Design USA recognition and Crystal Clarion Awards.
Member Investment: $39
Non-Member Investment: $69
Purchase the yearly pass for just $99 to attend four virtual Just-In-Time Webinars in 2027.
This session is pending for 1 CEU.
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