SeminarWeb Partner Webinar: Why Every Association Should Be Podcasting

Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

What you will learn:

• Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
• Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
• Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
• Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
• Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives
  
  

In Partnership:

This program is being offered in partnership with SeminarWeb.

Credit:

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

How to attend:

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

About the Presenter: Colby Horton

Colby Horton is a digital publishing veteran with 25 years of experience in the association space. He’s a journalist turned marketer and understands the importance of strategic content and its place within an association-centric marketing funnel. As a writer, interviewer, podcast host and creative thinker, he founded Association Briefings in 2021 to help the association community position their unique brand stories within the member journey, and amplify their voices within the industries they serve.

Other questions?

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