SeminarWeb Partner Webinar: Beyond the Calendar

If you ask most executives if their association is producing enough content, the answer is usually yes – and sometimes it’s ‘too much’. Newsletters go out. Webinars get scheduled. The website stays current. AI is churning. Determining whether any of it is directly driving membership retention or non-dues revenue, or even the desired action or response, and there is a lot less certainty. That gap between content activity and impact tends to get handed off as a communications or marketing problem. It isn't. It's a strategic design problem, which requires a strategic solution.

In this session, Susan Iris and Erin Haines of The Studio by Navigate walk association leaders through a practical leadership framework for closing the gap between content activity and strategic results. This isn't about adding more. It's about making what you already have work harder, cost less in staff capacity, create revenue streams, and deliver clearer value to members, sponsors, and your Board.

What you will learn:

• Evaluate level of alignment between their content and strategic organizational goals - and how to close any gaps
• Understand how to apply a practical framework to prioritize high-impact communications that translate to stronger engagement and revenue opportunities
• Identify approaches and options to improve member value, strategic performance, and revenue alignment
• Leave with tools they can put to work immediately
  
  

In Partnership:

This program is being offered in partnership with SeminarWeb.

Credit:

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

How to attend:

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

About the Presenter: Susan Iris

Susan Iris is TSN’s Brand Strategist, designing enterprise and marketing strategies connected to proven outcomes. She works directly with association executives to align and elevate what their organizations deliver and how clearly that value shows up for volunteer leaders, members, and partners.

About the Presenter: Erin Haines

Erin Haines is TSN’s Digital Strategist, building marketing approaches and systems that move association audiences from awareness to action. She helps associations architect digital strategies that are grounded in real member data and drive measurable growth that matters most.

Other questions?

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