Do You Actually Need an Event App?

Most association teams are running lean, and event apps tend to land in one of two camps: not in the budget, or bought but barely used. Either way, the honest question is the same: what does an event app actually do for an organization our size? This session works through it plainly. 

We'll explore what these tools are built to do, where they earn their keep (and where they don't), and what realistic results look like for associations like yours.

Using EventMobi as a working example, you'll see how the pieces fit together instead of talking about them in the abstract. You'll get a straightforward, practical perspective, not a sales pitch. 

What you'll walk away with

• The features that matter most for lean association teams—and which ones can wait until your events grow.
• A practical framework for deciding when an event app makes sense based on your event size, complexity, and goals.
• Realistic engagement benchmarks so you know what success looks like before you invest.
• By the end of the session, you'll be able to confidently determine whether an event app makes sense for your organization and your events.

Who Should Attend

• Membership professionals responsible for member engagement and event communications
• Marketing and communications professionals supporting conferences and meetings
• Event planners evaluating whether an event app is worth the investment
• Association professionals looking to get more value from an event app they already use
• Lean teams managing events with limited staff and resources
  
  

Session Format

• 75-minute virtual session featuring practical insights, real-world examples, audience discussion, and immediately applicable takeaways.

About the Presenter

Brandt Krueger is the Director of Industry Relations and Partnerships at EventMobi and is consistently named one of the "Most Influential Event Technology Professionals" globally. As an author, educator, and podcast host, he has helped thousands of event professionals improve their attendee experiences, and speaks regularly at major industry conferences worldwide. With over 30 years in the industry, he is passionate about helping event professionals leverage technology to create meaningful experiences.

Learn more about Brandt and connect on LinkedIN

Powered by EventMobi

Thanks to our partnership with EventMobi, members attend this session free of charge.

EventMobi helps mid-size associations, corporations, and agencies manage complex, high-stakes events from a single platform. Unlike enterprise software that is expensive and overcomplicated, or lightweight tools that only solve part of the problem, EventMobi connects registration, onsite operations, and attendee engagement into one intuitive system with full branding control and flexible pricing.