Countdown to 2027: 10 AI Decisions Every Association Team Should Consider Before the New Year

Every association is using AI. Far fewer know where it's creating real value. As planning for the new year begins, the decisions you make now will shape how your organization works in 2027.

This isn't a tool roundup. It's a countdown of the ten AI decisions worth considering before the calendar flips. Drawing from his work across the association and events community, along with the AI leadership groups he's facilitating for PCMA, Nick Borelli shares what's gaining traction, what's falling flat, and where association teams should focus next.

Whether you're creating content, planning events, engaging members, building educational programs, or improving internal operations, you'll leave with practical ideas you can put to work right away.

What You’ll Take Away

• Where AI is creating real value for association teams and where it's still mostly hype.
• Ten practical decisions to help your organization make smarter AI choices in 2027.
• Real examples of how associations are using AI across marketing, membership, events, education, and operations.
• Practical ideas you can apply immediately, without a major budget or technology overhaul.

Who Should Attend

• Association professionals in marketing, communications, membership, and events
• Education, program, and operations professionals
• Executive directors, CEOs, and senior leaders
• Anyone exploring how AI can strengthen their association's work in 2027
  
  

Session Format

• A 60-minute virtual session featuring practical strategies, real-world examples, and time for Q&A.
  
  

About the Presenter

Nick Borelli is Marketing Director at Zenus, an ethical AI company, and instructor of the PCMA Institute's Enhancing Events with AI course. For more than 20 years, he's helped organizations navigate digital marketing, events, and emerging technology. Through his work with associations, conference organizers, technology companies, and AI leadership groups for PCMA, Nick brings a practical, no-hype perspective on where AI is headed and what association teams should be thinking about next.

Learn and connect with Nick.