Preparing Your Association's Advocacy, Messaging & Response Plan for the 2027 Legislative Session

The legislative session moves fast. The associations that have the greatest impact aren't scrambling after bills are introduced, they've already built their strategy.

Before lawmakers return to the Capitol, now is the time to align your advocacy priorities, prepare your messaging, and create a plan for engaging members, volunteers, and elected officials.

In this practical session, you'll learn how to prepare your organization before session begins so you can respond with confidence instead of reacting under pressure.

Whether your association has a dedicated government affairs team or advocacy is one of many responsibilities on your plate, you'll leave with a framework for organizing your efforts, strengthening your communications, and positioning your organization for a more effective legislative session.

What You’ll Take Away

• Practical strategies for preparing members and advocacy teams before session begins.
• Ways to align staff, board members, and stakeholders around key legislative priorities.
• Ideas for building an engagement strategy with elected officials.
• Best practices for knowing when and how to communicate with elected officials.
• Approaches for navigating fast-moving legislative and political environments.
• A framework for avoiding reactive, scattered communication once session begins.

Who Should Attend

• Association CEOs and executive directors
• Government affairs and public policy professionals
• Communications and marketing professionals
• Membership and engagement staff
• Association professionals who support advocacy or public affairs
• Anyone responsible for legislative strategy, advocacy, government relations, or member communications
  
  

Session Format

• A 60-minute virtual session featuring practical strategies, real-world examples, and time for Q&A.
  
  

About the Presenter

Molly Jansen is a Principal at Park Street Public, where she helps associations, nonprofits, and organizations navigate Minnesota's legislative and political landscape. She partners with clients to develop advocacy strategies, build relationships with policymakers, and communicate effectively on complex public policy issues. Drawing on years of experience in government relations and public affairs, Molly brings practical insight into how associations can prepare before the legislative session begins, align their teams, and advocate with confidence. Connect with Molly and learn more here.