ALC Webinar: The Exhibitor Upsell Blueprint

Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors.

In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.

What you will learn:

• Learn how to identify and target high-potential exhibitors for upselling opportunities
• Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
• Develop strategies that maximize revenue growth without overhauling current processes
  
  

In Partnership:

This program is being offered in partnership with Association Leadership Coalition Learning Collective.

Credit:

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

How to attend:

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

About the Presenter: Julie Minnick

Julie has worked with both associations and corporate clients throughout her career, with a focus on driving revenue and results. She began in the association space, developing strategic sponsorship and exhibitor programs, before spending over a decade on the corporate side driving profitable ecommerce growth through paid digital campaigns.

Today, Julie is back working with associations, helping organizations rethink sponsorship strategy, uncover untapped revenue opportunities, and build more strategic, year-round partnerships. She brings a blend of corporate insight, creativity, and a results-driven mindset to every engagement.

Other questions?

Already Registered? Refer to confirmation e-mail for connection instructions.

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