SeminarWeb Partner Webinar: From Numbers to Narratives

Chazin's Jackie McLaughlin, CPA, delivers a 60-minute interactive webinar that equips association professionals with the skills to turn financial data into compelling, mission-driven narratives. Jackie draws on 35+ years of accounting expertise to walk participants through each core financial statement
(the Statement of Activities, Statement of Financial Position, and Statement of Cash Flows) and shows exactly how each one tells a distinct part of an organization's story.

Through real association participants learn to reframe program expenses as investment in members, link spending to outcomes, and present financial information in ways that build stakeholder trust and drive better decisions.

Participants receive a suite of ready-to-use tools (including a Financial Storytelling Framework Worksheet and a Data Visualization Best Practices Guide) that they can apply in their next board meeting or partner presentation.

What you will learn:

• Recognize that data has the power to convey compelling narratives
• Understand the underlying reasons and context behind the numbers
• Learn that openness with data fosters confidence and stronger support
• Be able to transform data into practical steps that lead to lasting results
  
  

In Partnership:

This program is being offered in partnership with SeminarWeb.

Credit:

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

How to attend:

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

About the Presenter: Jackie McLaughlin

Jackie McLaughlin is a CPA with over 35 years of accounting experience, including 18 years dedicated to nonprofit organizations. Starting her career at KPMG auditing tech startups, she advanced to audit leadership roles in Fortune 500 companies before transitioning to nonprofit financial management.

At Chazin, Jackie oversees technical reviews, training, and financial reviews, ensuring nonprofits meet the highest standards of fiscal responsibility. An accomplished educator, Jackie spent 10 years as a top-rated instructor for the nation’s largest CPA review provider and has taught financial tools and strategies to small business owners and CPAs.

Her sessions empower association professionals to innovate, lead with confidence, and drive positive change through strong financial foundations.

Other questions?

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