ALC Webinar: Building an Engaging Brand for Your Association

Your brand goes beyond a logo and color palette. It defines your association and how your members engage with you. Building a strong, engaging brand for your association is an in-depth, intimate (and sometimes even a little painful) process involving more than just your marketing team.

It is a process that can transform your organization. In this webinar, we'll take a deep dive into everything you should consider to define and strengthen your brand as we explore the brand development process from ideation to execution.

What you will learn:

• What goes into a “strong brand”
• Who should be involved in defining your brand
• Factors to consider through the brand development process
• Where to start and what to expect in a rebrand or brand refresh
  
  

In Partnership:

This program is being offered in partnership with Association Leadership Coalition Learning Collective.

Credit:

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

How to attend:

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

About the Presenter: Vanessa Dennison

Victoria Veda joined Michigan Retailers Association in 2024, following an extensive background supporting entrepreneurs and businesses through work in marketing and small business consulting. Raised in an entrepreneurial, small-town Michigan household, Vic has deep roots in business, growth strategy, and community engagement. Having worked at a variety of consulting agencies that serviced local, regional, national, and global organizations with marketing, communications, and brand strategy, she’s found that her passion lies most with helping businesses reach their full potential through sustainable growth strategies and strong brands.

Other questions?

Already Registered? Refer to confirmation e-mail for connection instructions.

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