Foresight and changing expectations
Half of senior-leader respondents want help reading emerging trends and changing expectations, then translating what they see into focused action.
Leading the execution
Turn vision into action with peers you trust.
The inaugural community built the momentum. Now Season 2 goes further—helping senior leaders align people, expand their influence, and make strategy real across the organization.
Senior leaders learning across functionsThe 2027 learning agenda
What leaders need next and how SyncUp helps.
These priorities come directly from association professionals heading into 2027. SyncUp creates the peer conversations, broader perspective, and practical leadership practice that help senior leaders respond.
Reinventing member value
More than four in 10 senior leaders identified evolving member value as a priority, from engagement and community to retention and relevance.
Managing up and leading others
Nearly one in three senior leaders want to strengthen how they influence upward, lead across teams, and prepare for broader responsibility.
Leadership guide video coming soon
Rhea Steele, MS, FASAE, CAE, ODCPSyncUp leadership guide
Leading across the organization
Lead with greater influence and a trusted circle behind you.
SyncUp gives senior leaders a confidential place to work through competing priorities, strengthen influence, manage up with confidence, and move people from organizational direction to coordinated action.
Register for SyncUpInside SyncUp
Execution gets stronger when leaders learn across functions.
Every session blends trusted connection, practical context, peer problem-solving, and action.
Trusted connectionBuild a peer circle where senior leaders can be candid about pressure, growth, and what is not working yet.
Relevant perspectiveWork with guest experts and peers on strategy, managing up, leading across, and organizational risk.
Problems of practiceBring a real challenge, examine it from multiple functions, and turn shared experience into better execution.
Action before next timeChoose one useful move, identify the follow-up it requires, and return ready to share what changed.
Connection creates perspective, confidence, and momentum.
The first SyncUp cohort is already showing what happens when senior leaders have a trusted peer room of their own.
Register for SyncUpValue the connection
Every respondent selected relationship building and connection among SyncUp’s most valuable elements.
Feel less alone
Every respondent agreed SyncUp strengthened connection in their leadership role.
Gain perspective
Eight out of 10 leaders gained a new perspective they could carry back into their work.
Build trusted peers
Ten out of 11 leaders built valuable relationships with colleagues who understand the work.
Learning in motion
Get out of the routine. See leadership differently.
Site visits, peer advisory, expert perspectives, and honest conversation turn a day away from the office into sharper decisions back at work.
- Peer shares and practical problem solving
- Cross-functional perspectives
- Ideas ready to use with your team
“
The connections alone would be worth continuing, but what keeps me coming back is the caliber of the conversations—well facilitated, full of knowledge, and genuinely useful.
Dan AtwoodMembership Development Manager · Elevate Management
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I have been very impressed since learning about Associations North, joining SyncUp and attending Executive Edge. Your content is timely and relevant, and I always walk away having learned something new. Your intentionality shines through!
Shelly DauDirector of Organizational Development & Human Resources · MN Municipal Utilities Association
What leaders carryAccountable across teams. Competing priorities.
Influence without full authority.
What SyncUp buildsSharper judgment. Stronger alignment.
Greater readiness for what comes next.
Leadership in motion
Bring the real challenge. Leave with a clearer way forward.
SyncUp helps senior leaders expand their perspective, strengthen their influence, and turn complex priorities into coordinated action across the organization.
Register for SyncUpTime5 core meetings
Begin with a 1-hour virtual welcome, followed by five in-person days and optional shared experiences throughout the year.
Dates2027 program calendar
Feb 5Virtual welcome · one hourFeb 12 · Apr 9 · May 21 · Oct 29 · Dec 10Core meetings · 9:00 am–3:00 pmSummer Sync Event · July
Executive Edge · Sep 26–28 · Duluth, MNPlus informal meetups and lunches throughout the year.
Executive Edge · Sep 26–28 · Duluth, MNPlus informal meetups and lunches throughout the year.
InvestmentPer-person fee by organizational budget
$2M+ budget$2,250 per person
$1M–$2M budget$1,500 per person
Under $1M budget$950 per person
Prices increase October 30.ParticipationConfidential and active
Limited to 20 participants. The group depends on candid contribution; plan to attend at least four core meetings.
FitSenior-level responsibility
For association COOs, VPs, Directors, department heads, and second-in-command leaders responsible for moving strategy into execution.
Leading the visionLeading the executionOne organization. Two aligned leaders.
SyncUp is strongest when the CEO is growing too.
When your CEO participates in CEOSync and a senior leader joins SyncUp, strategy and execution develop in parallel—strengthening communication, alignment, and follow-through across the organization.
Explore CEOSync