Focus North

HIGHLIGHTS | March/April 2018

Below are highlights from our latest issue. Click on the cover image to view in full.


COVER STORY:
GROWING the GREEN INDUSTRY

The Minnesota Nursery & Landscape Association supports businesses that build Minnesota's outdoors.

MEMBER IN MOTION:
BILL WALD, MINNEAPOLIS AREA ASSOCIATION OF REALTORS®

Get to know industry movers and shakers.

Featured sponsor:
Minneapolis Northwest Tourism

Get to know this issue's featured sponsor who is helping Associations North advance associations and Move Professionals Forward.

YOUR BOARDS INFORMATION CURVE

Your board members have a fiduciary duty to its members in three areas; the duties of care, loyalty and obedience. A functional board recognizes the importance of all of these in making decisions. Being an informed board member is tantamount to advancing the mission of the organization they serve.

SEXUAL HARASSMENT POLICIES & PRACTICES FOR ASSOCIATIONS

With sexual harassment dominating the headlines in 2017, sexual harassment policies and trainings are the top of employers’ minds in 2018. There’s good reason for employers to be worried. Up to 85% of women reported being sexually harassed at work in a 2016 EEOC survey, and almost 7,000 claims of sexual harassment were filed with the EEOC in 2015.

STEAL THIS IDEA

Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are a highly cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., the AICPA and the American Nurses Association have basically zero overlap in audiences). But there are some areas where other industries, for instance charitable fundraisers, do things better.

FOSTERING A CULTURE OF CREATIVITY AND INNOVATION

Creativity and innovation are two subjects that have gotten a lot of attention in the past several years, which is a natural evolution if you look at the major business movements in the United States. Coming out of an era when quality was paramount after the U.S. had lost ground to Germany and Japan, as highlighted by the automotive industry, it logically followed that creating innovative products and services would be the new emphasis of businesses once reliability could be assured.

Next Markets May Include Leveraging Opportunities Of Perennials

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. We immediately jump to the generations following or before ours. Or those that will have the largest working and buying power.

READ FOCUS NORTH

Focus North is the official member publication of Associations North produced 10 times a year with bonus distribution through a digital edition. Focus North delivers timely and relevant information on a variety of association management topics.


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