Focus North

HIGHLIGHTS | JULY/AUGUST 2019

Below are highlights from our latest issue. Click on the cover image to view in full.


COVER STORY:
WORD OF MOUTH

The Minnesota Dental Association Supports its Members through Innovative New Initiatives

MEMBER IN MOTION:
JANIE J. RITTER, MINNESOTA SAFETy COUNCIL

Get to know industry movers and shakers.

Featured sponsor:
EVENT LAB

Get to know this issue's featured sponsor who is helping Associations North advance associations and Move Professionals Forward.

HIRING IN AN EMPLOYEE MARKET: A 5-POINT CHECKLIST

With a strong jobs market and steady drops in unemployment, we are firmly in an employee market. Instead of holding on to mediocre talent or hiring the next somewhat qualified warm body, take these steps to improve your odds of attracting strong talent.

WINNING BACK LAPSED MEMBERS: SOLUTIONS FOR NON-RENEWAL REASONS

Former members represent a whole pool of potential new members who are a little easier to recruit. Why? They’re already familiar with your organization, so you don’t have to spend time explaining who you are and what you do! That said, they left for a reason. Here are a few solutions for overcoming common non-renewal reasons when reaching out to your lapsed members.

RESISTANCE IS PREDICTABLE AND NORMAL

Any time your organization undertakes a new project or commits to a quality improvement process such as reimagining an annual meeting, you are going to face some resistance. We assume that if we communicate any changes clearly that people will understand. We believe that articulating the modifications logically results in people aligning with our new direction. We naturally suppose that they will accept our expertise and recommendations.

WORKPLACE INCLUSION: WELCOME TO THE DANCE

Inclusive management means ensuring that everyone gets to participate in the dance by contributing meaningfully to our shared success. Here are a few of the lessons I’ve learned in striving to be an inclusive manager.

READ FOCUS NORTH

Focus North is the official member publication of Associations North produced 10 times a year with bonus distribution through a digital edition. Focus North delivers timely and relevant information on a variety of association management topics.


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