Focus North

HIGHLIGHTS | MaY/JUNE 2019

Below are highlights from our latest issue. Click on the cover image to view in full.


COVER STORY:
CONSTRUCTING A PATH TO THE FUTURE

Associated General Contractors (AGC) of Minnesota is using its 100th anniversary to remember its past and construct a path to the future.

MEMBER IN MOTION:
MATT ANFANG, MN COMMERCIAL ASSOCIATION OF REALTORS®/REAL ESTATE

Get to know industry movers and shakers.

Featured sponsor:
AVEX AUDIO/VISUAL

Get to know this issue's featured sponsor who is helping Associations North advance associations and Move Professionals Forward.

The Inevitable Surprise of Executive Transition

One of the hallmarks of strong, strategic leadership is to anticipate and prepare for “inevitable surprises.” At some point, every successful association will go through an executive transition. It is inevitable. But why don’t more organizations plan for the inevitable? Whether the transition is well anticipated, or brought about by unexpected circumstances, there is both great risk and great opportunity.

3 Mistakes We Make with Welcome Emails

Don’t overlook the importance of the welcome email that you send to new members. This initial email after making the decision to join will set the tone that you cannot do over. The power of the welcome email at the onset of a new member relationship can yield an open rate that is 3x that of a promotional one and will have a 135% higher clickthrough rate if you do it right.

Nine Different Conference Planning Shifts to Adopt

The conference of tomorrow will succeed because of a focus on experimentation and innovation through the lens of what’s in the best interest of their primary customer. Conference organizers and their planning teams will courageously implement radical innovation. They will embrace an open-mindedness to try new things.

Employee Handbooks: A Must-Have for All Associations

Frequently the last “to-do” item for an organization is writing or updating their employee handbook. It’s a mixture of lack of desire, not knowing where to start, and not having the expertise to know what should and shouldn’t be in a handbook.

READ FOCUS NORTH

Focus North is the official member publication of Associations North produced 10 times a year with bonus distribution through a digital edition. Focus North delivers timely and relevant information on a variety of association management topics.


Consider establishing yourself as an association expert in front of an association community of 1,200+ readers. Associations North is always looking for new article ideas and authors.



Focus North is a member benefit. If you would like to receive a sample copy or join Associations North, contact 651-647-6388.


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