This session explores 10 unique ideas that will inspire you to implement innovative non-dues revenue campaigns. There's untapped and unexpected value right at your fingertips and you might not even know it. Join this session and we’ll share the po$$ibilities.
October 8, 2020
12:30 PM - 1:30 PM
At Your Desk
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While average associations get the
biggest chunk of annual revenues from membership dues, reliance on dues
revenue is waning. According to the last ASAE Foundation’s Association
Operating Ratio Report, over the last 65 years the percentage of
association revenue from dues has plummeted from 95.7% to 45.4% for
trade associations and 30% for professional societies.
Now more than ever, associations are hungry to fund operations while
holding dues increases at bay. But we can’t depend on our members to be
satisfied with the same-old-same-old concepts. Simultaneously,
millennials are taking over workplace buying decisions, and have new
expectations about engaging with the organizations they work with. Plus
your sponsors and advertisers demand fresh opportunities that will keep
them digging in their pockets to support your association.
This session explores 10 unique ideas that will inspire you to implement
innovative non-dues revenue campaigns. There's untapped and unexpected
value right at your fingertips and you might not even know it. Join this
session and we’ll share the po$$ibilities.
Presenter: Teri Carden
Teri Carden is an association junkie
and self-proclaimed girl geek in normal girl’s clothing. Though starting
her career in associations, the last 5 years, Teri has answered a need
in the industry by growing ReviewMyAMS.com. Though still at the helm of
ReviewMyAMS, she has spent the last 3 years managing the development of
100Reviews, software that allows any organization to spin up their own
review site. Teri loves to play corn hole, hang out by the stream, go
out on the pontoon and cook for her family.
Join the live program from your office, home, or hotel room using a computer for the web portion and telephone for the audio portion. You may
ask questions, participate in surveys, and post comments from your computer during the program. You may also invite colleagues to watch the program from a shared computer or projection screen and speakerphone. Please note that credit (if available)
is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register.
Investment: $45 for Members ($75 for Non-Members)
Associations North is a CAE Approved Provider. This program may be applied for ONE credit toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.