Webinar: Putting the Strategy Back in Strategic Planning
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Effective strategy design is an integral part of any Association’s viability and “one-size” no longer fits all. In order to remain relevant in a rapidly changing marketplace, Associations must now design strategy that goes beyond member education to serve members as well as supporting the development of vendor value.

 Export to Your Calendar 7/23/2020
When: July 23, 2020
1:00 PM - 2:00 PM
Where: At Your Desk
United States

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Summary: 
Effective strategy design is an integral part of any Association’s viability and “one-size” no longer fits all. In order to remain relevant in a rapidly changing marketplace, Associations must now design strategy that goes beyond member education to serve members as well as supporting the development of vendor value.

Using clear and specific examples, we will explore why the “one-size fits all” model no longer works for Associations and how to align strategy design with innovation when developing business models and supporting new initiatives.

We will share insights for developing a strategy that incorporates your Associations mission, vision, and values, and articulates the value you add to both members and vendors.

Join us and develop the necessary skills to design strategy that will address the current state of member need, develop vendor value, and address and satisfy all stakeholders

 

Presenter: Eric W. Curtis
Eric W. Curtis is the President of Curtis Strategy, an innovative consulting firm focused on breaking the status quo through strategy design, board governance, and adaptive business modeling. For more than a decade, Eric has helped leaders across the country address their most complex and challenging issues, guiding them in achieving change and sustained success. He has advised colleges and universities, healthcare and human services agencies, and many professional associations, inspiring them to break the status quo and maximize their strategic impact.

Join the live program from your office, home, or hotel room using a computer for the web portion and telephone for the audio portion. You may ask questions, participate in surveys, and post comments from your computer during the program. You may also invite colleagues to watch the program from a shared computer or projection screen and speakerphone. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register.

Investment: $45 for Members ($75 for Non-Members)

Associations North is a CAE Approved Provider. This program may be applied for ONE credit toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.