Webinar: Key Interests-Based Advocacy: Simple Steps to Strategic Targeting
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Mass email campaigns and one-size-fits-all grassroots efforts rarely lead to policy success. Lawmakers at any level, from the state legislatures to local county and city officials, are rarely persuaded by the same issue, opinion, or advocacy tactic.

1/17/2019
When: January 17, 2019
12:30 PM - 1:30 PM
Where: At Your Desk
United States

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Summary:
Mass email campaigns and one-size-fits-all grassroots efforts rarely lead to policy success. Lawmakers at any level, from the state legislatures to local county and city officials, are rarely persuaded by the same issue, opinion, or advocacy tactic. It’s imperative to go beyond simple storytelling and frame both the tactic deployed and the personal story shared according to the individual target. Effective Key Interests-Based Advocacy Campaigns are strategic, targeting lawmakers with tactics while presenting the ask and story shared according to each official they seek to influence.
David Lusk discusses the concepts behind Key Interests-Based Advocacy, how to leverage it for effective persuasion for any advocacy tactic or campaign, and reviews real-world applications of how interest groups successfully used this unconventional concept in a number of advocacy settings.

This three-part session reviews:
1) The importance of and how to collect advocate stories
2) Understanding differences in lawmaker targeting
3) How Key Interests-Based Advocacy can identify “super advocates” for deployment in any tactic

Presenter: David Lusk
David Lusk, the Founder of Key Advocacy, has earned a national reputation in developing nationwide, affiliated grassroots efforts and key contact engagement programs for associations, nonprofits and corporations. Since 2010, David has trained more than 7,000 citizen advocates how to influence policymakers through the power of personal storytelling for federal and state legislative fly-ins and in-district engagement networks. His successes in building some of the nation’s top issue ambassador advocacy programs have been recognized nationally in publications such as the National Journal and CEO Update magazine.

Join the live program from your office, home, or hotel room using a computer for the web portion and telephone for the audio portion. You may ask questions, participate in surveys, and post comments from your computer during the program. You may also invite colleagues to watch the program from a shared computer or projection screen and speakerphone. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register.

Investment: $45 for Members ($75 for Non-Members)

Associations North is a CAE Approved Provider. This program may be applied for ONE credit toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.