Webinar: We Want You Back: Tools to Regain Lapsed Members
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It is your association's goal to provide meaningful experiences so that your members stay engaged, but what happens when they for some reason or another choose not to renew? More importantly, what can you do to bring these former members back into the fold? In this session, get the strategies and tools you need to re-engage and win-back your lapsed members for life.

2/12/2019
When: February 12, 2019
12:30 PM - 1:30 PM
Where: At Your Desk
United States

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Summary:
It is your association's goal to provide meaningful experiences so that your members stay engaged, but what happens when they for some reason or another choose not to renew? More importantly, what can you do to bring these former members back into the fold? In this session, get the strategies and tools you need to re-engage and win-back your lapsed members for life.

Presenter: Scott Oser
Scott Oser has over 20 years of marketing experience in the association and publishing industries. Before starting Scott Oser Associates he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.

Join the live program from your office, home, or hotel room using a computer for the web portion and telephone for the audio portion. You may ask questions, participate in surveys, and post comments from your computer during the program. You may also invite colleagues to watch the program from a shared computer or projection screen and speakerphone. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register.

Investment: $45 for Members ($75 for Non-Members)

Associations North is a CAE Approved Provider. This program may be applied for ONE credit toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.