Description & Learning Outcomes:
Attracting and cultivating member volunteers is key to your association’s success. The game has changed and it’s requiring us to think and act differently to engage members as volunteers. Join us for deep dive on today’s volunteer – what connects them and what turns them away. We’ll cover strategies and a few ready-to-use tips that will help you attract time-strapped professionals and newer professionals to volunteering. Let’s get and keep the best volunteers for our associations.
By attending you will:
- Hear about what’s changed about volunteering and what you can do to leverage that for success;
- Learn what makes a mutually beneficial volunteering system, based on the ASAE Foundation research and how to apply to your association;
- Explore how to attract younger and time-strapped professionals to volunteering;
- Gain examples of effective volunteering management based from a cadre of associations;
- Hear tips on managing volunteers to assure they are accountable and results-oriented.
About the Facilitator
Peggy Hoffman, FASAE, CAE, is president of Mariner Management, an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. In this role, she serves as executive director for PRSA Maryland. In addition to managing organizations, Peggy has provided training and consultation on leadership development and strategic planning to national associations and local groups over the past 30 years. This work includes two pivotal research projects illuminating volunteers and community in associations: Mutually Beneficial Volunteerism: Opportunities for Enhancing Association Volunteer Management Systems, conducted with the ASAE Foundation, and Chapter Benchmarking Study.
Peggy has been very involved in ASAE - The Center for Association Leadership and is past chair for both the Component Relations Section Council and the Executive Management Council. She has served on the development teams for ASAE University’s On-Line courses and currently on their faculty. She volunteers within the association community as well, currently serving as a Volunteer Thought Leader for NIGP: Institute for Public Procurement’s Talent Council.
In addition to a BA in Communications from The American University, Peggy is a graduate of the association management curriculum of the Institute for Organization Management at Notre Dame. She received the distinction of Fellow of ASAE (FASAE) in 2018.
$135 for Association Professional Members; $99 for Additional Staff
*Credit card accepted online only, to be invoiced email Chris.
VIP Luncheon Add-On ($90 additional charge/person)
11:45 AM – 1:30 PM – VIP Luncheon
Join Peggy Hoffman for an exclusive luncheon. Take things to the next level with this excellent opportunity for a deeper, more focused conversation about your specific volunteer needs. (Space is limited to 5 association professionals on a first-come, first-served basis).
Earn 3 CAE Credits
Associations North is a CAE Approved Provider. This program may be applied for 3 credits toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.