Join your peers to explore best practices and proven membership strategies. Facilitated by Cathi Hight, the nation’s leading expert on membership, you will learn how to effectively communicate the value of membership, new approaches to developing tiered membership models, and how to develop a retention plan that gets results.
Communicate the Value of Membership (8:30 am - 10:30 am)
Members have different values, concerns, and reasons for joining and renewing. A “one-size-fits-all” approach to communicating your value is ineffective. Explore how to develop targeted value propositions that resonate with members and future members.
In this session, you will discover:
• The secret to communication that lies in the diversity of your membership base
• How members define the real value of investing in your organization
• A step-by-step process for developing compelling value propositions that make members renew and prospects say “Sign me up!”
A New Approach to Tiered Membership (10:45 am – 12:00 pm)
Our dues models don’t appeal to today’s members. With increasing demands to deliver ROI for members, we still fall short of providing benefits that really matter to members and prospects. This session explores how to evaluate your current benefits, common pitfalls in creating tiered models and how to leverage trends to develop innovative dues models that appeals to the next generation of members.
In this session, you will:
• Recognize how a Member Profile Matrix can help to create benefits that appeal to a diverse audience
• Discover common pitfalls used to design tiered membership models
• Explore innovative approaches to design your next membership model
Create a Retention Plan that Really Works (12:45 – 2:00 pm)
A retention plan is more than a collection plan. It’s an ongoing process to help understand your member base, the current and evolving needs of members, and how you can retain more of your best members. Discover the key components of an effective retention plan and what it takes to design one that really works.
In this session, you will:
• Identify what drives your retention outcomes
• Discover how to conduct a retention audit
• Explore the components of an effective retention plan
• How to leverage strategies to recruit, engage and renew more members
About Cathi Hight
Cathi Hight is a Kaizen consultant and President of Hight Performance Group. Considered as the Membership Guru and the developer of The Member Retention Kit and A New Approach to Tiered Membership, Cathi helps associations meet the expectations of their members. She provides realignment strategies that help associations of all sizes manage constant change, deliver benefits that members value, leverage volunteer and staff resources efficiently, and effectively communicate the value of membership.
With more than 20 years’ experience in performance improvement, Cathi helps clients identify their real problems and solve them. She shares Kaizen principles of continuous improvement, making small and incremental changes, and improving customer experiences which bring about “good change” for internal and external customers.
Cathi was a national trainer for ACCE (Association of Chamber of Commerce Executives) for membership development and has been an instructor for the U.S. Chamber of Commerce’s Institute for Organization Management for over 12 years. Cathi has presented at numerous association and chamber conferences, including the Great Ideas event for ASAE and the ACCE Convention. She serves on the board of the Austin Human Resource Management Association (AHRMA), Association of Chamber of Commerce Executives (ACCE), American Society of Association Executives (ASAE) and the Society for Human Resource Management (SHRM).
Investment - Registration includes three sessions, complimentary e-book 12 Ways to Increase Member Retention, breakfast and luncheon
$135 for Associations North Members; $99 for Additional Staff (We ALL Sell Membership, Everyone Should Attend!)
$155 for Non Members
*Credit card accepted online only, to be invoiced email Chris.
Associations North is a CAE Approved Provider. This program may be applied for 4.5 credits toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.