Webinar: Measuring Your Online Performance with Google Analytics
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Google Analytics is the window into your website's performance. If you want to know who's visiting your site—how they find you, what they consume on your site, where you lose them, how long they linger, etc.—then you need to understand Google Analytics.

 Export to Your Calendar 11/7/2017
When: November 7, 2017
12:30 PM - 1:30 PM
Where: At Your Desk
United States

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Summary:

Google Analytics is the window into your website's performance. If you want to know who's visiting your site—how they find you, what they consume on your site, where you lose them, how long they linger, etc.—then you need to understand Google Analytics. Having a grasp on Google Analytics will tell you what's working, what's not, and whether your target users are finding you online. And most importantly, Google Analytics will help you improve and measure your association's marketing efforts. You'll leave this session able to make sense of Google Analytics. You'll know which metrics to pay attention to and which to ignore. You'll know how to create reports that deliver insights. You'll be able to wield this awesome, powerful, and free tool to boost your marketing ROI.


Presenter: Patrick Wicker

Patrick Wicker is a Google Analytics-certified professional who's spent the last eight years mastering digital marketing. He has extensive experience with analytics, search engine optimization, display advertising, and UX design.

As the Online Marketing Manager at TradeMark Media—the fastest-growing digital agency in Texas—Patrick spends his days creating, deploying, and measuring digital marketing strategies for a diverse portfolio of clients across every industry and sector.

Join the live program from your office, home, or hotel room using a computer for the web portion and telephone for the audio portion. You may ask questions, participate in surveys, and post comments from your computer during the program. You may also invite colleagues to watch the program from a shared computer or projection screen and speakerphone. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register.

Investment: $45 for Members ($75 for Non-Members)

Associations North is a CAE Approved Provider. This program may be applied for ONE credit toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.